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AppleCare+
By proceeding you are agreeing to be bound by the Terms and Conditions of Sale and the AppleCare+ Terms & Conditions. These are standard terms on which we intend to rely. For your own benefit and protection it is important that you read the Terms and Conditions of Sale, the AppleCare+ Terms and Conditions, the Key Facts Document and the Initial Disclosure Document carefully before you do so. If you do not understand anything, or have any questions, please call the Apple Contact Centre www.apple.com/uk/support/.
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Step into a new realm of realism with our brightest 4K ever. Unlike other TVs, our expanded colour volume keeps images vivid and saturated even at high brightness levels, so you see pictures just as the creators intended. Our theatre-like sound powered by Acoustic Multi Audio+ will further enhance your cinematic experience at home and you can enjoy an almost endless library of apps & content via the intuitive Google TV platform.
As bright as nature, dazzling and vibrant worlds Imagine a brilliantly sunlit, snow-covered mountain landscape. With higher luminance than ever, this supremely bright TV can faithfully reproduce natural scenes in absolute detail, even in the brightest daylight.
Definitive contrast. Professional monitor core technology. Experience a new era in contrast. Similar to the backlight control core technology in our master monitors（professional monitors）, XR Backlight Master Drive with a unique local dimming algorithm controls thousands of LEDs precisely for truly authentic contrast.
Unmatched realism with XR Processor Powered for precision. Our XR Processor features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.
Over a billion vivid, real-world colours See the world’s colours with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.
Crystal clear pictures, where even fast-moving action staying smooth, bright and crisp XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised by XR Clear Image through zone division and dynamic frame analysis. XR Motion Clarity™ analyses movement across several frames and precisely synchronises the backlight with on-screen motion so you see clear, bright images, however fast the action.
Our most cinematic sound. World's first TV with Beam Tweeter. Feel like you're in the cinema. Acoustic Multi-Audio+™ with Beam Tweeter at the top and Frame Tweeter at the sides delivers cinematic surround sound. Every sound comes from exactly the right place.
Unprecedented overhead surround sound with Beam Tweeter Sound without boundaries. Our Beam Tweeter projects sound upwards, reflecting it off the ceiling so aerial effects truly appear to come from overhead. Also, our Frame Tweeter vibrates the frame, projecting immersive sound forwards.
Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. Moreover, Dolby Atmos® and DTS:X support provides unforgettable spatial sound.
One Slate. Sophisticated from everywhere.
Totally unified. Our One Slate concept fuses screen and bezel into a single slate, minimising distractions and maximising your experience and a 4-way stand delivers flexibility to suit all furniture and living rooms design.
"*Applicable soundbar models when the TV stand is set to outside position: BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8. *Applicable soundbar models when the TV stand is set to inside position: BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8."
Entertainment you love. With help from Google. Google TV™ brings together movies, shows, and more from across your apps and subscriptions and organises them just for you. Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.
Various features in HDMI 2.1 With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.
Incredible home cinema experience. IMAX Enhanced, Dolby Vision® and Dolby Atmos® Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos®, for an unbelievable atmospheric and immersive viewing experience.
Eco Remote. Easy to find, clean and use anytime. Controls everything. Our compact Eco Remote uses approximately 80% recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices
Keep brightness. Save Power. Screen brightness optimised to your room with ambient light sensing. As our XR Backlight Master Drive controls LEDs precisely, you’ll see realistic pictures while saving power.
Eco Dashboard 2 - Check your eco settings. See your power usage. Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.
SORPLAS Think of the planet. Our TVs uses Sony-developed SORPLAS™ recycled plastics, reducing virgin plastic use by 60% while maintaining durability, and 48% less plastic in our packaging.
